Buddhism and Rhetoric: From an Intercultural Perspective

  • Fan Zhang


In the last few decades, globalization has brought an era of immense and unprecedented change that is affecting our lives in every domain and every possible way. The phenomenon of globalization refers to transplanetary processes that involve multi-directional flows of people, objects, places, technologies, and information (Ritzer 2011). Its crucial and profound impact is manifested most strikingly in the fields of economy and information technologies. In other words, more and more regions of the world are dominated by a capitalistic way of life and involved in the neoliberal economic system, while they are intimately connected to each other through instruments of information technologies.


  1. Batchelor, S. (2012). A secular Buddhism. Journal of Global Buddhism, 13, 87–107.Google Scholar
  2. Brazier, D. (2002). The new Buddhism. New York: Palgrave.Google Scholar
  3. Breyer, P. (1993). Religion and globalization. London: Sage.Google Scholar
  4. Burke, K. (1966). Language as symbolic action: Essays on life, literature, and method. Berkeley: University of California Press.Google Scholar
  5. Burke, K. (1969). A rhetoric of motives (Vol. 111). Berkeley: University of California Press.Google Scholar
  6. Burke, K. (1970). The rhetoric of religion: Studies in logology (Vol. 188). Berkeley: University of California Press.Google Scholar
  7. Busch, L. (2010). To come to a correct understanding of Buddhism: A case study on spiritualizing technology, religious authority, and the boundaries of orthodoxy and identity in a Buddhist web forum. New Media & Society, 13(1), 58–74.CrossRefGoogle Scholar
  8. Carbaugh, D., & Wolf, K. (1999). Situating Rhetoric in cultural discourses. International and Intercultural Communication Annual, 22(1999), 19–30.Google Scholar
  9. Carey, J.W. (1989/1992). A cultural approach to communication. In Communication as culture: Essays on media and society (pp. 12–36). New York: Routlege.Google Scholar
  10. Carneiro, L. (2015). The implication of technology in mediatisation and mediation approaches to religious studies. Culture and Religion, (ahead-of-print), 1–15.Google Scholar
  11. Chandler, S. (2010). Buddhism in China and Taiwan: The dimensions of contemporary Chinese Buddhism. InBuddhism in world cultures: Comparative perspectives. Santa Barbara: ABC-CLIO.Google Scholar
  12. Cheong, P. H., Huang, S., & Poon, J. P. H. (2011). Cultivating online and offline pathways to enlightenment: Religious authority and strategic arbitration in wired Buddhist organizations. Information, Communication & Society, 14(8), 1160–1180.CrossRefGoogle Scholar
  13. Deetz, S. (1990). Representation of interests and the new communication technologies: Issues in democracy and policy. In M. Medhurst, A. González, & T. R. Peterson (Eds.), Communication & the culture of technology (pp. 42–50). Pullman: Washington State University Press.Google Scholar
  14. Dionisopoulos, G., & Skow, L. (1997). A struggle to contextualize photographic images: American print media and the “burning monk”. Communication Quarterly, 45(4), 393. Scholar
  15. Foss, S. K. (2009). Rhetorical criticism: Exploration & practice. Prospect Heights: Waveland Press.Google Scholar
  16. Foss, S. K., Foss, K. A., & Trapp, R. (2002). Contemporary perspectives on rhetoric. Long Grove: Waveland Press.Google Scholar
  17. Garrett, M. (1999). Some elementary methodological reflections on the study of the Chinese rhetoric tradition. In A. Gonzalez & D. V. Tanno (Eds.), Rhetoric in intercultural contexts (pp. 11–17). Thousand Oaks: Sage.Google Scholar
  18. Gifford, J. (2011). Buddhist practice and visual culture: The visual rhetoric of Borobudur. Taylor & Francis.Google Scholar
  19. Gorsevski, E. W. (2013). Posting notes on Buddhism: Aung San Suu Kyi’s rhetoric of postcolonial subjectivity. Journal of Communication & Religion, 36(1), 173–195.Google Scholar
  20. Higgins, W. (2012). The coming of secular Buddhism: A synoptic view. Journal of Global Buddhism, 2012, 109–126.Google Scholar
  21. Jensen, J. V. (1987). Teaching East Asian rhetoric. Rhetoric Society Quarterly, 17(2), 135–149.CrossRefGoogle Scholar
  22. Johnson, F. L. (1999). Speaking culturally: Language diversity in the United States. Thousand Oaks: Sage.Google Scholar
  23. Kosaka, T. (2010). Listening to the Buddha’s own words: Direct participation as a principle of the teachings of the Buddha. China Media Research, 6(3), 94.Google Scholar
  24. Lenoir, F. (1999). The adaptation of Buddhism to the West. Diogenes, 47(187), 100–109.CrossRefGoogle Scholar
  25. MacKenzie, D. A., & Wajcman, J. (1999). The social shaping of technology. Buckingham: Open University Press.Google Scholar
  26. McKerrow, R. E. (1989). Critical rhetoric: Theory and praxis. Communication Monograohs, 56, 91–111.CrossRefGoogle Scholar
  27. Nagata, J. (1999). The globalization of Buddhism and the emergence of civil society: The case of Taiwanese FoKuangShan movements in Asia and the West. Communication/Plural, 7(2), 231–248.Google Scholar
  28. Nelson, J. (2011). Global and domestic challenges confronting Buddhist institutions in Japan. Journal of Global Buddhism, 12, 1–15.Google Scholar
  29. Obadia, L. (2012). Globalization and new geographies of religion: new regimes in the movement, circulation, and territoriality of cults and beliefs. International Social Science Journal, 63(209/210), 147–157. Scholar
  30. Radwan, J. (2012). Contact rhetoric: Bodies and love in Deus Caritas Est. Rhetoric & Public Affairs, 15(1), 41–93.CrossRefGoogle Scholar
  31. Ritzer, G. (2011). Globalization: The essentials. Hoboken: Wiley.Google Scholar
  32. Virtbauer, G. (2012). The Western reception of Buddhism as a psychological and ethical system: Developments, dialogues, and perspectives. Mental Health, Religion & Culture, 15(3), 251–263. Scholar
  33. White, L., Jr. (1964). Medieval technology & social change. New York: Oxford University Press.Google Scholar
  34. Wright, D. S. (1993). The discourse of awakening: Rhetorical practice in classical Ch’an Buddhism. Journal of the American Academy of Religion, 61(1), 23–40. Scholar

Copyright information

© Springer Nature Singapore Pte Ltd. 2019

Authors and Affiliations

  • Fan Zhang
    • 1
  1. 1.School of Journalism and CommunicationXi’an International Studies UniversityXi’anChina

Personalised recommendations