Public Attitudes and Images of the EU in India
In this chapter, the authors discuss the Union’s efforts to promote its visibility in India since the mid-1990s and provide an overview of the Indian literati’s perceptions of contemporary Europe. The chapter goes on to examine the perception, representation and visibility of the EU in the Indian media, among business, civil society and media ‘elite’ and in public opinion. It explores whether the Union’s self-proclaimed representation as a global actor, a normative power and a leader in environmental negotiations conforms to how it is actually perceived in Third World countries. It evaluates whether more than a decade of summitry has led to greater visibility of the EU in the Indian media. The chapter concludes by making a comparison of EU imagery in media, elite and public opinion discourses.
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