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New Media and Political Change

  • Pauline Pooi Yin Leong
Chapter

Abstract

The last chapter looks at changes in the political process and environment that has emerged due to the extensive use of new media, which is now entrenched in the Malaysian media scene. It will delve into the issues of the use of new media among Malaysian citizens and scrutinise how new media can be the Fifth Estate, as a watchdog to promote accountability and transparency. Finally, it will also investigate how new media can be utilised by political actors to persuade voters, which is the ultimate aim to gain political power.

Keywords

Political change Fifth Estate Two-step flow theory Accountability and transparency Cyber-communities Networking and mobilisation 

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Copyright information

© Springer Nature Singapore Pte Ltd. 2019

Authors and Affiliations

  • Pauline Pooi Yin Leong
    • 1
  1. 1.Sunway UniversityPetaling JayaMalaysia

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