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Supermarket Implants

  • Jian LiEmail author
  • Alan Paisey
Chapter

Abstract

A foreign supermarket chain built its success by developing a distinctive package of features for presenting its stores to the consumer. They included color schemes, lighting, air conditioning, the internal shelving and layout of the store, the variety and display of the goods for sale, and the price ticketing and customer check out system. Not least, it was able to undercut prices against its competitors by adroit purchasing agreements and expert staffing dispositions.

Copyright information

© The Author(s) 2019

Authors and Affiliations

  1. 1.Kunda Tax Consulting (Shanghai) LimitedShanghaiChina
  2. 2.ChristchurchNew Zealand

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