Impulse Buying Behaviour from Islamic Perspective: A Conceptual Paper

  • Siti Hajar Salwa Ahmad MusadikEmail author
  • Ilhaamie Abdul Ghani Azmi


There is a growing stream of research on impulse buying behaviour, which is most likely conducted from retail purchasing context and was revealed that there are varieties of factors contributing to this behaviour. Generally, previous studies on impulse buying had focused on the factor that stimulates and influence the consumer to practice impulsive buying, which result in the variety of factors in the scope of the situational factor and individual factor. However, there is scarce conceptual and theoretical knowledge in marketing studies discussing the impulse buying behaviour from religious perspective. Therefore, the purpose of this conceptual paper is to review the perspective of Islamic religious towards the concept of impulse buying behaviour. It is essential to explore impulse buying behaviour from a different angle of view as this behaviour is normally conducted by all the consumers in this world. Therefore, a wide discussion of impulse buying behaviour from an Islamic perspective obviously will make some Muslim consumers understand how Islam treats this impulsive buying behaviour. In addition, this study surely contributes some additional knowledge towards a body of knowledge.


Impulse buying behaviour Islamic consumption Wasatiyah Consumer behaviour 


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Copyright information

© Springer Nature Singapore Pte Ltd. 2019

Authors and Affiliations

  • Siti Hajar Salwa Ahmad Musadik
    • 1
    Email author
  • Ilhaamie Abdul Ghani Azmi
    • 2
  1. 1.Islamic Business SchoolUniversity Utara Malaysia (UUM)SintokMalaysia
  2. 2.Academy of Islamic Studies, University of Malaya (UM)Kuala LumpurMalaysia

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