Advertisement

AHP Ranking of CSR Human Resource Theme of Takaful Operators

  • Shahida-Farhan ZakariaEmail author
  • Abd-Razak Ahmad
Conference paper

Abstract

A happy employee is a great asset to any organization. Implementing Corporate Social Responsibility (CSR) initiatives on employees is one of the ways to make an employee happy. The aim of this study is to rank the importance of CSR initiatives that had been offered by takaful operators to their employees. A content analysis of the annual reports of 11 takaful operators in Malaysia for the year 2014 was undertaken to examine the CSR initiatives disclosed. There are four groups with a total of 20 CSR activities ranked. The highest priority vector for each group—human-self, intellect, posterity and wealth—are provision of healthy & safe workplace (0.317), the existence of employee training and development programs (0.404), providing staff home ownership scheme (0.473) and policies on the company’s remuneration schemes (0.493), respectively. Takaful operator denoted by TJ ranked highest with an average priority value of 0.315. The findings from this study will contribute as a reference point for Takaful operators to prioritize their CSR initiatives according to Shariah.

Keywords

Analytic hierarchy process Corporate social responsibility Human resource Takaful 

Notes

Acknowledgements

The authors would like to express their gratitude to Universiti Teknologi MARA and the Malaysian Ministry of Higher Education (MOHE). This research work is made possible from a research grant from MOHE.

References

  1. 1.
    Ahmad, A., Nasir, I.M., Wan-Abu-Bakar, W., Darus, F., Sidek, N.Z.M.: i-CSR Ranking Workplace Procedia Econ. Financ. Elsevier, November, 31, 520–524 (2015)Google Scholar
  2. 2.
    Bursa Malaysia CSR Framework: Retrieved December 13, 2012, from http://www.klse.com.my/website/bm/about_us/the_organisation/csr/downloads/csrriteup.pdf (2006)
  3. 3.
    Darus, F., Yusoff, H., Naim, D.M.A., Zain, M.M.: Islamic corporate social responsibility (i-CSR) framework from the perspective of Maqasid al-Syariah and Maslahah. Issues Soc. Environ. Account. 7(2), 102–112 (2013)Google Scholar
  4. 4.
    Muhamat, A.A., Jaafar, M.N., Alwi, S.F.S.: Takaful operators’ corporate social performance (CSP): an industry perspective, SHS web of conferences, 36 (2017)Google Scholar
  5. 5.
    Said, R., Zainuddin, Y., Haron, H.: The relationship between corporate social responsibility disclosure and corporate governance characteristics in Malaysian public listed companies. Soc. Responsib. J. 5(2), 212–226 (2009)CrossRefGoogle Scholar
  6. 6.
    Syed-Noh, S.N., Zakaria, S.F., Rshima Said, R., Sidek, N.Z.M., Ahmad, A.: The ranking of community Shariah compliant CSR activities. In: the 3rd Annual International Conference on Islamic Economics, Pusat Studi Ekonomi Islam, Universitas Sebelas Maret (2016)Google Scholar
  7. 7.
    Zakaria, S.F., Wan-Abu-Bakar, W., Said, R., Syed-Noh, S.N., Ahmad, A.: Ranking islamic corporate social responsibility activities under product development theme using analytic hierarchy process. In: Kor, L.K., (ed.), Bridging Research Endeavour in Computer and Mathematical Sciences, UiTM Kedah (2015)Google Scholar

Copyright information

© Springer Nature Singapore Pte Ltd. 2019

Authors and Affiliations

  1. 1.Universiti Teknologi MARA KedahBedongMalaysia

Personalised recommendations