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The Effects of Awareness Level on Littering Behaviour on Campus: Family Income as Moderator

  • Mas’udah AsmuiEmail author
  • Sharifah Norhuda Syed Wahid
  • Suhanom Mohd Zaki
  • Noorsuraya Mohd Mokhtar
  • Siti Suhaila Harith
Conference paper

Abstract

Previous studies have revealed that students’ awareness on environmental issues is high. In contrast, their positive behaviour towards littering is increasing along some factors, explicitly; facility, campaign, and socio-demographic that were studied with regard to littering awareness level. The socio-demographic variables namely gender, age and religion are literally high related to littering behaviour compared to family income. The objectives of the study are two-folds: first, to ascertain the effects of awareness level on littering behaviour on campus. The second objective is to identify the role of family income as a moderator in the relationship between students’ awareness on littering and their littering behaviour. Questionnaires were distributed among students at a selected higher learning institution and the research hypotheses were tested using Structural Equation Modelling. The findings of the study reveal that there is a significant relationship between the students’ awareness and littering behaviour on campus. Besides that, family income partially moderates the relationship between the two variables.

Keywords

Awareness level Littering behaviour Family income 

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Copyright information

© Springer Nature Singapore Pte Ltd. 2019

Authors and Affiliations

  • Mas’udah Asmui
    • 1
    Email author
  • Sharifah Norhuda Syed Wahid
    • 1
  • Suhanom Mohd Zaki
    • 1
  • Noorsuraya Mohd Mokhtar
    • 1
  • Siti Suhaila Harith
    • 1
  1. 1.Universiti Teknologi MARA, UiTM Cawangan PahangBandar JengkaMalaysia

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