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Research Design

  • Krittinee NuttavuthisitEmail author
Chapter

Abstract

Realizing the need to better understand the development of qualitative consumer and marketing research in the Asian market and equipped with understanding of the Asian market as a research context (explained in the earlier chapter), the next step is designing of the research project.

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Copyright information

© Springer Nature Singapore Pte Ltd. 2019

Authors and Affiliations

  1. 1.Sasin Graduate Institute of Business AdministrationChulalongkorn UniversityBangkokThailand

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