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Asian Consumption and Marketing

  • Krittinee NuttavuthisitEmail author
Chapter

Abstract

Globalization has expanded boundaries of development from a dominant focus on the developed to the developing markets and from the generally Western-centric to the other economies such as the Asian market.

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© Springer Nature Singapore Pte Ltd. 2019

Authors and Affiliations

  1. 1.Sasin Graduate Institute of Business AdministrationChulalongkorn UniversityBangkokThailand

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