Study of Icon Design for Indian Market: Preliminary Investigation
Icons on a product effectively communicate the actual functionality of the design. A poorly designed icon which fails to help its users understand about its functions not only affects the usability of the product but also directly reduces its acceptance in the market. More icons representing multi-functionalities of smart refrigerators have resulted in some of them becoming redundant due to lack of understanding by its users. Thus, empathizing with the target user groups in order to understand their needs and wants is a necessity which many existing icon designs fail to do. The study aims to evaluate the level of comprehension about these icons and the need to redesign or discard some of them by analyzing data through comprehension, stereotype, and strength test. Many of the present smart refrigerators carry icon designs, considering mental models of Western nation’s users and do not relate entirely to users of India.
KeywordsRefrigerators Icon Buttons Comprehension test Icon design User interface Cross-cultural design
This research was supported by PES University, Bengaluru, India.
- 1.Zender, M., Cassedy, A.: (mis)understanding: icon comprehension in different cultural contexts. 48(1) (2014) (University of Cincinnati)Google Scholar
- 2.DubaCreative, Nate Hunzaker, Alla Kholmatova.: Are Hollow Icons Really Harder to Recognize Than Solid Icons? published in dubacreative.com (2015)Google Scholar
- 3.Hortan, W.K.: The Icon book: Visual Symbols for Computer Systems and Documentation, p. 417. Wiley, New York, NY, USA (1994)Google Scholar
- 4.Moyes, J., Jordan, P.W.: Icon design and its effect on guess ability and experienced user performance (published in People and Computers VIII), 7th Conference, pp. 49–59 (1993)Google Scholar
- 5.Islam, M.N.: Semiotics perception towards designing users’ intuitive web user interface: a study on interface signs. In: Knowledge and Technologies in Innovative Information Systems, 7th Mediterranean Conference on Information Systems, pp. 139–155, Springer, Berlin, Heidelberg (2012)Google Scholar
- 7.Carr, T.H., Boff, K.R., Kaufman, L., Thomas, J.P.: Perceiving visual language. 2, 192 (1982). doi:1986-98619-005Google Scholar
- 8.Galitz, W.O.: The Essential Guide to User Interface Design: An Introduction to Guide Design Principles and Technics, 3rd Edition, pp. 82–88. Wiley, 1st Apr 2007Google Scholar
- 10.Jordan, P.W.: Consistency and usability. Ph.D thesis., p. 71 (1993)Google Scholar