Elderly Friendly Visual Communication Design: A User-Centric Approach for Guideline Formulation

  • Aastha BhardwajEmail author
  • Saptarshi Kolay
Conference paper
Part of the Smart Innovation, Systems and Technologies book series (SIST, volume 135)


Despite age being a factor, elderly in the working sector have increased productivity manifold. The purpose of this research was to enhance their readability using the knowledge of visual ergonomics, with respect to three paradigms—intangible interface, print media and signage. The first phase involved a screening interview where we identified major problems our target audience faced while dealing with the tasks at hand, as a part of an experimental analysis. Findings from these exercises were compared and evaluated. In the second phase, we mainly reviewed data from the India Readership Survey which covers a broad spectrum of categories—Media data, Indian Demographics, Indian Market. The end result is a design that has visual elements which are easy to see, provide assistance to individuals with specific visual needs, by incorporating only a relevant number of aspects into our research—visual displays and information design, visual perception and visual comfort.


Typographic readability Visual ergonomics Cognition Visual comfort Visual attractiveness 


Copyright information

© Springer Nature Singapore Pte Ltd. 2019

Authors and Affiliations

  1. 1.School of DesignUPESDehradunIndia
  2. 2.Department of Architecture and PlanningIndian Institute of TechnologyRoorkeeIndia

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