LOCAL: Online Visibility for Local Shopkeepers Through Participatory Geo-information Systems

  • Rohit GuptaEmail author
  • Udayan Vidyanta
  • Silpa Murali
Conference paper
Part of the Smart Innovation, Systems and Technologies book series (SIST, volume 134)


In the search engine age, what is not searchable is not there. Street vendors and other microservice providers are often not aware of this ecosystem or do not have the means for the same. Need-finding interviews indicated that small-scale local shops have a legacy customer base, which is depleting due to online service providers. Visibility of such shops can be increased by plotting them on the map. This can be effectively done through crowdsourcing. Using gamification models in crowdsourcing can enhance user motivation, as seen in apps like Pokemon Go and Foursquare. In this paper, we discuss a solution designed for users to contribute data of local shops on the go, and a web tool to look up such shops on the map. A working prototype was developed using Instagram to simulate the functional aspects of the suggested solution.


Crowdsourcing Participatory design Microdata Emergent users 


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© Springer Nature Singapore Pte Ltd. 2019

Authors and Affiliations

  1. 1.IDC School of DesignIIT BombayMumbaiIndia

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