Investment Intention Towards Online Peer-to-Peer Platform: A Data Mining Approach Based on Perceived Value Theory

  • Xizi WangEmail author
  • Li Wang
Conference paper
Part of the Communications in Computer and Information Science book series (CCIS, volume 931)


The financial industry has experienced a wide range of changes and innovations that bring from technology and Internet. The online Peer-to-Peer (P2P) lending platform is a relatively new phenomenon that thoroughly change the finance and e-commerce industries. In fact, in China the number of P2P online lending platforms has grown rapidly and will probably continue to increase over the next decade. However, researches in this field is still in its infant stage. Deeply understanding this business pattern has significant implications both theoretically and practically. We studied the investors’ investment intention towards P2P platform based on perceived value theory. Unlike most empirical researches that employ questionnaire to collect data, this paper crawled data from WDZJ ( which is a third-party online loan information platform. We collected 517 platforms data to investigate the relationship between platform characteristics and investment intention. Results derived from data suggest that simply offering higher return rate is less attractive for investors. Those platforms which possess high registered capital and have successful financing history along with low risk are more favored by investors.


Online lending platforms Perceived value theory Investment intention 


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Copyright information

© Springer Nature Singapore Pte Ltd. 2019

Authors and Affiliations

  1. 1.Shanghai UniversityShanghaiChina

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