Advertisement

Fieldwork in the Workplace: An Experience Entering in the Japanese Advertising Industry

  • Ching-fang ChangEmail author
Chapter

Abstract

Japanese popular cultures such as art design, entertainment, and animation, have attracted large consumers in Asia. In the business world, the process of production and how creative professionals cooperate within a group or company is a way to observe how it proceeds of production.

References

  1. Abegglen, J. C. (1958). The Japanese factory: Aspects of its social organization. Ghencoe, Ill: Free Press.Google Scholar
  2. Abegglen, J. C. (1973). Management and worker: The Japanese solution. Tokyo: Sophia University.Google Scholar
  3. Abegglen, J. C., & Stalk, G. (1985). Kaisha, the Japanese corporation. Tokoy: Basic Books.Google Scholar
  4. Agar, M. H. (1996). Ethnography reconstructed: The professional stranger at fifteen. In M. H. Agar (Ed.), The professional stranger: An informal introduction to ethnography (pp. 1–15). Emerald: Bingley.Google Scholar
  5. Baba, M. L. (1986). Business and industrial anthropology: An overview. Washington, D. C.: National Association for the Practice of Anthropology, American Anthropological Association.Google Scholar
  6. Baba, M. L. (1998). The anthropology of work in the Fortune 1000: A critical retrospective. Anthropology of Work Review, 18(4), 17–28CrossRefGoogle Scholar
  7. Baba, M. L. (2006). Anthropology and business. Encyclopedia of Anthropology, 1, 83–117.Google Scholar
  8. Baba, M. L. (2012). Anthropology and business: Influence and interests. Journal of Business Anthropology, 1(1), 20–71.CrossRefGoogle Scholar
  9. Bate, S. P. (1997). Whatever happened to organizational anthropology? A review of the field of organizational ethnography and anthropological studies. Human Relations, 50(9), 1147–1175.CrossRefGoogle Scholar
  10. Born, G. (2004). Uncertain vision: Birt, Dyke and the reinvention of the BBC. London: Secker & Warburg.Google Scholar
  11. Caulkins, D., & Jordan, A. (Eds.). (2012). A companion to organizational anthropology. Hoboken, NJ: Wiley.Google Scholar
  12. Chang, C. F. (2014). An anthropological study of a Japanese advertising production company. Unpublished doctoral dissertation, The University of Hong Kong, Hong Kong.Google Scholar
  13. Chapman, M. (1996). Preface: Social anthropology, business studies, and cultural issues. International Studies of Management & Organization, 26(4), 3–29.CrossRefGoogle Scholar
  14. Clark, R. (1979). The Japanese company. Yale: Yale University Press.Google Scholar
  15. Czarniawska, B. (1997). A narrative approach to organization studies (Vol. 43). Thousand Oaks, CA: Sage Publications.Google Scholar
  16. DeWalt, K. M., & DeWalt, B. R. (2002). Participant Observation: A Guide for Fieldworkers. Maryland, US: AltaMira Press.Google Scholar
  17. Hamada, T. (1998). The anthropology of business organization. Anthropology of Work Review, 18(2–3), 1–6.CrossRefGoogle Scholar
  18. Hamada, T., & Sibley, W. E. (Eds.). (1994). Anthropological perspectives on organizational culture. New York: University Press of America.Google Scholar
  19. Heller, M. (2008). Doing ethnography. In L. Wei & M. G. Moyer (Eds.), The Blackwell guide to research methods in bilingualism and multilingualism (pp. 249–262). Malden: Blackwell.Google Scholar
  20. Jordan, A. T. (2012). Business anthropology. Prospect Heights, Ill: Waveland Press.Google Scholar
  21. Kondo, D. K. (1990). Crafting selves: Power, gender, and discourses of identity in a Japanese workplace. Chicago: University of Chicago Press.Google Scholar
  22. Liu, X. (2002). The otherness of self: A genealogy of the self in contemporary China. Michigan: University of Michigan Press.Google Scholar
  23. McCreery, J. L. (2001). Creating advertising in Japan. In B. Moeran (Ed.), Asian media productions (pp. 151–167). Hawaii: University of Hawaii Press.Google Scholar
  24. Moeran, B. (1994). Advertising and media in Japan: By Brian Moeran. Hong Kong: University of Hong Kong.Google Scholar
  25. Moeran, B. (1996). A Japanese advertising agency: An anthropology of media and markets. Hawaii: University of Hawaii Press.Google Scholar
  26. Moeran, B. (2000). The split account system and Japan’s advertising industry. International Journal of Advertising, 19(2), 185–200.CrossRefGoogle Scholar
  27. Moeran, B. (2005). The business of ethnography: Strategic exchanges, people and organizations. Oxford: Bloomsbury Academic.Google Scholar
  28. Moeran, B. (2007). Ethnography at Work. Oxford: Bloomsbury Academic.Google Scholar
  29. Moeran, B. (2009). The organization of creativity in Japanese advertising production. Human Relations, 62(7), 963–985.CrossRefGoogle Scholar
  30. Moeran, B. (2010). Advertising: Critical Readings. Vol. 4 Culture. New York: Berg.Google Scholar
  31. Moeran, B., & Garsten, C. (2013). Business anthropology: Towards an anthropology of worth? Journal of Business Anthropology, 2(1), 1–8.CrossRefGoogle Scholar
  32. Ogasawara, Y. (1998). Office ladies and salaried men: Power, gender, and work in Japanese companies. California: University of California Press.Google Scholar
  33. Ortner, S. B. (2013). Not Hollywood: Independent film at the twilight of the American dream. Duke: Duke University Press.CrossRefGoogle Scholar
  34. Richardson, F. L. W. (1955). Anthropology and human relations in business and industry. Yearbook of Anthropology, 397–419.Google Scholar
  35. Roberson, J. E. (1998). Japanese working class lives: An ethnographic study of factory workers. New York: Routledge.Google Scholar
  36. Roberts, G. S. (1994). Staying on the line: Blue-collar women in contemporary Japan. Hawaii: University of Hawaii Press.Google Scholar
  37. Rohlen, T. P. (1979). For harmony and strength: Japanese white-collar organization in anthropological perspective. Berkeley: University of California Press.Google Scholar
  38. Sabloff, P. L. W. (Ed.). (2009). NAPA bulletin, careers in anthropology: Profiles of practitioner anthropologists. USA: Wiley.Google Scholar
  39. Schwartzman, H. B. (1993). Ethnography in organizations. Newbury Pack, CA: SAGE Publications.CrossRefGoogle Scholar
  40. Sherry, J. F. (1995). Contemporary marketing and consumer behavior: An anthropological sourcebook. London: SAGE Publications.Google Scholar
  41. Spradley, J. P. (1980). Participant Observation. New York: Holt, Rinehart and Winston.Google Scholar
  42. Sumi, A. (1998). Japanese industrial transplants in the United States: Organizational practices and relations of power. New York: Garland Publishing.Google Scholar
  43. Wasson, C. (2000). Ethnography in the field of design. Human organization, 59(4), 377–388.CrossRefGoogle Scholar
  44. Wasson, C. (2002). Collaborative work: integrating the roles of ethnographers and designers. In S. Squires & B. Byrne (Eds.), Creating breakthrough ideas: The collaboration of anthropologists and designers in the product development industry (pp. 71–90). Westport: Bergin & Garvey.Google Scholar
  45. Win, T. S. (2014). Marketing the entrepreneurial artist in the innovation age: Aesthetic labor, artistic subjectivity, and the creative industries. Anthropology of Work Review, 35(1), 2–13.CrossRefGoogle Scholar

Copyright information

© Springer Nature Singapore Pte Ltd. 2019

Authors and Affiliations

  1. 1.iLohas Taiwan CorporationTaipeiTaiwan

Personalised recommendations