Policies and Measures Related to China’s Cultural Industry
The fast development of China’s cultural industry is impossible without the strong support of the Chinese government. In other words, if the government is not deeply involved, the enterprises will not be able to play their due role as the main participants of the industry. Therefore, for the better development of the cultural industry, the Chinese government has launched a series of policies, measures and strategies. The government and enterprises both play a positive role in the development of the cultural industry. As for the strategies for developing the cultural industry, there are corporate, national and regional strategies as well as international strategies jointly formulated by the government and enterprises. Likewise, the government and enterprises should be both involved in the design of policies for developing the cultural industry and play an important role in adopting measures for the industry.