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Cultural Manifestation of Food in Branding Destination: A Case of Khasi Food of Meghalaya, India

  • Saurabh Kumar Dixit
  • Hakamelamphylla Mawroh
Chapter
Part of the Perspectives on Asian Tourism book series (PAT)

Abstract

Food has evolved from a basic form of survival to an expression of unique travel experience. The cultural beliefs and traditions of Meghalaya, a north-eastern state of India, are highlighted by the Khasi food. Because of this, people from outside Meghalaya are often intrigued and attracted towards it. Therefore, the chapter aims to identify the cultural significance of food at one end and explores the contribution of Khasi food in the tourism promotion for the region at another end. With these objectives, the researchers strive to understand the importance of food in branding destination with special reference to Asia. The chapter employs the exploratory approach to collect information using different secondary sources to identify and explain the link among food, culture and tourism.

Keywords

Food Identity Culture Khasi food Meghalaya Branding India 

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Copyright information

© Springer Nature Singapore Pte Ltd. 2019

Authors and Affiliations

  • Saurabh Kumar Dixit
    • 1
  • Hakamelamphylla Mawroh
    • 1
  1. 1.North – Eastern Hill UniversityShillongIndia

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