Top-Down Strengthening: Alibaba Rural Strategy

Part of the Advances in 21st Century Human Settlements book series (ACHS)


Taobao, Rural Taobao and other business departments of Alibaba have unified their efforts towards the rural development strategy put forward by Jack Ma and built an “aircraft carrier” for online services. This carrier indeed represents the flowing powers within—it does not belong to any village, county, city, province or any country. On the contrary, it represents a stream of flowing power in the information era brought about by the powers of globalization and Internet-based enterprises,1 who have achieved networked and globalized financing and operation and whose influences have directly reached out to villages by passing the authorities of the state, the province, the city and the county.


  1. 1.
    “陆兆禧现身直播间 6亿农村人将创造另一个阿里”. [Interview with Lu Zhaoxi, 600 million rural users may bring out another Taobao and another Alibaba] 2014. Zjnews.Zjol.Com.Cn.
  2. 2.
    “周其仁:让互联网惠及更多人” [Zhou Qiren; Let Internet benefit more people]. 2014. News.Ifeng.Com.
  3. 3.
    “马云:未来的生意将是C2B模式 - 财经 - 中国日报网” [Jack Ma: the future of business is the model of C2B]. 2015. Caijing.Chinadaily.Com.Cn.
  4. 4.
    “阿里巴巴总裁金建杭:美丽乡村 + 农村电商,再造中国农村 -资讯-阿里研究” [Alibaba president Jin Jianhang: beautiful rural + rural electricity business, rebuilding China’s rural areas]. 2015. Aliresearch.Com.
  5. 5.
    “农业发展需要有胆有识的年轻人 _寿光评论_新闻中心_中国寿光网” [Agricultural development requires a young man with knowledge]. 2015. Sgnet.Cc.
  6. 6.
    “阿里巴巴CEO张勇:把农村的机会留给创业者-资讯-阿里研究院” [leaving opportunities in rural to entrepreneurs]. 2015. Aliresearch.Com.
  7. 7.
    “宿迁日报:贺沈新创业有“三坚”” [Suqian Daily: the key to the pioneer of He Shenxin]. 2016. Sihong.Gov.Cn.
  8. 8.
    “拆解网商银行:最不像银行的银行” [Network bank: the most-unlike-bank bank]. 2015. Antfin.Com.
  9. 9.
    Wan Yu, 万禺.“从2.0升级到3.0,农村淘宝又在谋划什么新布局?_电商在线” [Upgrading From 2.0 to 3.0, What Is Rural Taobao Planning Again?]. 2016. Imaijia.Com.
  10. 10.
    “阿里巴巴助力农村幼儿英语教育 - 中国日报网” [Alibaba helps rural children’s English education]. 2016. Cn.Chinadaily.Com.Cn.
  11. 11.
    “重磅丨你知道吗?农村淘宝招募本地生活商家啦!” [Big Bang丨Do you know? Rural Taobao recruitment]. 2016. Mp.Weixin.Qq.Com.
  12. 12.
    “农村电子商务“常山标准”出台-中国国际电子商务网” [Rural e-commerce with “Changshan standard”—China International Electronic Commerce Network]. 2015. Ec.Com.Cn.
  13. 13.
    “习近平:加快推进网络信息技术自主创新 朝着建设网络强国目标不懈努力-新华网” [Xi Jinping: Accelerate independent innovation of network information technology Make unremitting efforts towards the goal of making China an Internet power]. 2016. News.Xinhuanet.Com.

Copyright information

© Springer Nature Singapore Pte Ltd. 2019

Authors and Affiliations

  1. 1.Department of Architecture, School of Design and EnvironmentNational University of SingaporeSingaporeSingapore

Personalised recommendations