The Commoditisation of Hip-Hop Music and Queerness
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This chapter analyses the role of capitalist hegemony in commercialising hip-hop music and commoditising queerness—both processes have had a significant impact on the recent promotion of queer hip-hop. It argues that mass commercialisation of queer music and queer hip-hop has primarily relied on the normalisation of gay stereotypes, thus failing to represent the diversity of the gay community. This form of commercialisation, though empowering to some, has limited the imaginary scope of both straight and queer audiences especially in the field of hip-hop by eliminating out rappers who do not fit gay stereotypes and do not rap about, for instance, gay cruising culture and instead devote their music to community building, political conversation, love-seeking, and the struggle to come out.
KeywordsgayGay queerQueer homophobiaHomophobia genderGender Straight Artists
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