The Study and Construction of Quality Credit Contract Model Between the Enterprise and the Consumer Based on Game Theory

  • Li ZhouEmail author
  • Bisong Liu
  • Yan Zhao
  • Xianghua Li
Conference paper


Quality credit can essentially reflect a contractual relationship of product quality commitments between the enterprise and the consumer. By studying and constructing the evolutionary game model between the enterprise and the consumer, the evolutionary stable strategy in game between the enterprise and the consumer had been analyzed. And through numerical experiments under different situations, the impact of different behaviors on evolutionary results had been analyzed. Accordingly, recommended measures of reference had been proposed to enhance quality integrity management and improve credit level of enterprises.


Evolutionary game model Quality credit Strategy analysis 


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Copyright information

© Springer Nature Singapore Pte Ltd. 2019

Authors and Affiliations

  1. 1.China National Institute of StandardizationBeijingChina

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