Analysis on the Strategy of Promoting the Quality of Shared Bicycle Service Based on Evolutionary Game
In order to enhance the service quality of shared bicycles under the background of popular bicycle market, the evolution path and evolutionary equilibrium of government and enterprise choice game strategy is analyzed by constructing the evolutionary game model of government and enterprise strategy from the perspective of management under the attention of sharing the bike in this paper. Then the evolution strategy of government and enterprise is analyzed by using the evolutionary game theory and the government and enterprise as the main body of the game. Moreover, the stable conditions that can promote the government and enterprise decision-making are discussed. The results show that strengthening the cooperation between government and enterprises, increasing the sharing of bicycle propaganda, strengthening government management awareness, promote the development of consumer standards, and standardize user behavior will help to enhance the quality of shared bicycles.
KeywordsEvolutionary game Service quality Shared cycling Strategy selection
This research is supported by Humanity and Social Science Youth foundation of Ministry of Education of China under Grant #11YJC630291 to Yanliang Zhang.
- 1.Z. Zhang, W. Wu, The status, problems and their development countermeasures and suggestions of sharing bicycles. Mod. Bus., 162–163 (2017). (Chinese)Google Scholar
- 2.X. Wang, R. Du, S. Ai, Z. Zhanu, The evolution analysis of the community hospitals and patients’ behavior selection under the background of telemedicine. Ind. Eng. Manag. 20(2), 130–137 (2015). (Chinese)Google Scholar
- 3.X. Pu, Y. Wu, L. Lu, L. Jiang, The analysis of evolution game model and simulation between the productive behavior of the firms and the supervision of the officials. Chin. J. Manag. Sci. (21), 390–396 (2013). (Chinese)Google Scholar
- 4.W. Zhang, G. Zhou, J. Cao, Analysis on evolutionary game of government regulation mode and enterprise pollution emissions. China Popul. Resour. Environ. 24(11), 108–113 (2014). (Chinese)Google Scholar