Research on Logistics Platform Resource Integration Based on UTAUT Model
China’s logistics platform has experienced a blowout development under the impetus of “Internet +”, and attracted a lot investment from many organizations and enterprises. Consequently thousands of logistics platform companies appeared on the market. However, nowadays logistics platform market is facing a death suffering. This paper studies the resource integration of logistics platform based on the theory of acceptance and use of technology. Firstly, it describes the formation and elements of logistics platform. Then a conceptual framework of logistics platform resource integration is set up. Finally, it puts forward UTAUT model in order to accomplish the resource integration of the logistics platform.
KeywordsLogistics platform Resource integration Unified theory of acceptance and use of technology (UTAUT model)
Thanks for National Social science Foundation of China (17BJY140): Research on the Cause and Effect between Logistics Platforms and User Companies in the Perspective of Symbiosis and Social science Foundation of Jiangxi province (16GL02): Research on the Vertical Integration Strategy of Logistics platforms Facing Supply Side Reform (16GL02).
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