A Model Imitated: From Dean to Obama

  • Giovanni Navarria


This chapter focuses on how the MoveOn model informed the campaigns of Howard Dean in 2004 and Barack Obama in 2008. It suggests that Dean’s experience proved that the use of digital networked media could help challenge established hierarchies of power in the American political milieu in a manner that for scope and reach was unprecedented. By following and implementing on Dean’s playbook, the chapter argues, the Obama campaign was able to establish a thriving grassroots movement of many millions of networked citizens whose influence on the election was unparalleled by any of the other contenders’ supporters’ group.


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Copyright information

© The Author(s) 2019

Authors and Affiliations

  • Giovanni Navarria
    • 1
  1. 1.University of ExeterExeterUnited Kingdom

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