Structural Changes of the Electricity Market in Japan: Theoretical Analysis of Consumers’ Eco-Friendly Behavior
This study analyzes the consumer welfare factors in selecting energy sources in Japan’s electricity market. After the Fukushima Daiichi atomic power plant accident in 2011, Japan has witnessed drastic changes in its electricity market: a tendency toward the promotion of renewable energies such as solar and wind power, and structural changes in its electricity market from regional monopoly to competitiveness. Not only has the market structure transformed toward competitiveness, but the energy development has turned toward renewable power sources as well, among which consumers can choose.
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