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The Factors Determining Staying Time of Kaiyu in City Center

  • Saburo SaitoEmail author
  • Kosuke Yamashiro
  • Mamoru Imanishi
Chapter
Part of the New Frontiers in Regional Science: Asian Perspectives book series (NFRSASIPER, volume 19)

Abstract

These days we see many shopping malls all over the world. One of the most critical concerns for management of the malls is how they motivate their visitors to stay longer at their facility. The same holds for management of city center commercial district. The purpose of this study is to answer the question of what factors determine the time length of duration of consumer shop-around at a city center commercial district. Based on the survey of consumer shop-around behavior conducted at the city center of Fukuoka City, first we have analyzed how sojourn time is different among consumers with different individual characteristics. Next we have performed the variable selection procedure in the multiple regression analysis to extract significant factors that affect consumers’ staying time. From the analysis, we found the following: Female consumers stay longer than males. The longer the travel time distance to the city center, the shorter the sojourn time. In particular, we found that behavior purposes consumers perform at the city center such as theater, hospital, school, cinema, shopping, etc., have great significant effects on the consumer shop-around staying time.

Keywords

Kaiyu Consumer shop-around behavior Staying time Behavior purpose City center commercial district Fukuoka City Sojourn Shopping mall 

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Copyright information

© Springer Nature Singapore Pte Ltd. 2018

Authors and Affiliations

  • Saburo Saito
    • 1
    • 2
    Email author
  • Kosuke Yamashiro
    • 3
  • Mamoru Imanishi
    • 3
  1. 1.Faculty of EconomicsFukuoka UniversityFukuokaJapan
  2. 2.Fukuoka University Institute of Quantitative Behavioral Informatics for City and Space Economy (FQBIC)FukuokaJapan
  3. 3.Department of Business and EconomicsNippon Bunri UniversityOita CityJapan

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