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Exploring Information Processing Behaviors of Consumers in the Middle of Their Kaiyu with Smartphone

  • Mamoru Imanishi
  • Kosuke Yamashiro
  • Masakuni Iwami
  • Saburo SaitoEmail author
Chapter
Part of the New Frontiers in Regional Science: Asian Perspectives book series (NFRSASIPER, volume 19)

Abstract

At a year-end sale held in the Tenmonkan district, the city center commercial district of Kagoshima City, Japan, we carried out a social experiment that attempted to measure the effect of information provision on visitors by using a smartphone application developed by FQBIC that was able to simultaneously record users’ positions and their interactions with information contents provided by the town such as flyers and the like. This study, as a first step, analyzes the logs obtained through this social experiment, which record the interactions between visitors and information provided by the town, and investigates what kinds of information contents and forms would most effectively induce visitors’ Kaiyu within the city center district.

Keywords

Kaiyu Shop-around behavior Information provision Location information Smartphone app Information transaction Logs GPS Indoor Messaging System (IMES) Forms of information contents Shake Tap 

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Copyright information

© Springer Nature Singapore Pte Ltd. 2018

Authors and Affiliations

  • Mamoru Imanishi
    • 1
  • Kosuke Yamashiro
    • 1
  • Masakuni Iwami
    • 3
  • Saburo Saito
    • 2
    • 3
    Email author
  1. 1.Department of Business and EconomicsNippon Bunri UniversityOita CityJapan
  2. 2.Faculty of EconomicsFukuoka UniversityFukuokaJapan
  3. 3.Fukuoka University Institute of Quantitative Behavioral Informatics for City and Space Economy (FQBIC)FukuokaJapan

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