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A New Entry of Large Variety Shop Increases the Value of City Center?

  • Saburo SaitoEmail author
  • Kosuke Yamashiro
  • Masakuni Iwami
Chapter
Part of the New Frontiers in Regional Science: Asian Perspectives book series (NFRSASIPER, volume 19)

Abstract

The large-scale variety store, Tenjin Loft, opened at the city center district of Fukuoka City, Tenjin district, in November 2007. This study explores how this entry of a new shop category to the city center has affected the consumer behaviors in this district, whether it increases the visit value of consumers to the city center, whether it enhances the attractiveness of the district, and consequently how it increases the value of town, more specifically, the value of Tenjin, from the viewpoint of consumer micro behaviors based on the actual on-site survey of Kaiyu behaviors at the city center of Fukuoka City.

Keywords

Visit value Value of town Shop category Variety shop Store image Store choice Kaiyu Shopping option Retrospective panel data Conditional logit model 

References

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Copyright information

© Springer Nature Singapore Pte Ltd. 2018

Authors and Affiliations

  • Saburo Saito
    • 1
    • 2
    Email author
  • Kosuke Yamashiro
    • 3
  • Masakuni Iwami
    • 2
  1. 1.Faculty of EconomicsFukuoka UniversityFukuokaJapan
  2. 2.Fukuoka University Institute of Quantitative Behavioral Informatics for City and Space Economy (FQBIC)FukuokaJapan
  3. 3.Department of Business and EconomicsNippon Bunri UniversityOita CityJapan

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