Innovator Companies in Korea
Korean firms––regardless of turnover size—are actively expanding into the global marketplace. The emerging markets in Asia, Africa, and South America are strategic targets for Korean firms. Naturally, manufacturing strategy has a determining impact on the development of competitive capabilities (Slack and Lewis 2002). Strategic Actions consider customer demands, competitor actions, supplier capabilities, their own internal and external strength and weaknesses to build their capabilities (Schroeder and Lahr 1990). SMEs’ efforts to enter emerging markets require successful experiences in their domestic market and prudent long-term steps for competitive positioning in major global market’ segments. In other words, SMEs approach emerging markets as part of their global market growth strategies (Julian and O’Cass 2004; Karagozoglu and Lindell 1998; Chaminade and Vang 2008).
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