Innovator Companies in the USA
More than 50 years ago, scholars began analyzing the traits of long-lasting firms in the USA, such as P&G, 3M, GE, IBM, and Ford. These companies have four common capabilities: market selection, differentiation, labor–management relations, and investment in human resources (Martin 2017). They are able to sense the sign of a growing market and take steps to enter it in advance, or take timely exit actions out of a maturing or saturating market. Furthermore, having equipped with this sensing capability, they target new business opportunities to increase revenue flows while maintaining steady growth performance in their core businesses. Their differentiating capability creates new value that other companies cannot imitate. Their superb performance builds on innovative corporate culture with entrepreneurial mind-set, collaborative labor relations, forward-looking leadership, and high R&D investment. These firms actively expand their value frontiers in emerging markets inlcuding BRICs (Brazil, Russia, India, and China).
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