Finding Business Focus with ICT

  • Sriram Birudavolu
  • Biswajit Nag


This chapter highlights the importance of focus and emphasizes why having focus is a matter of survival and growth; it shows the consequences of losing focus and helps an organization in discovering, retaining, and leveraging focus, as pertinent to one’s business. It gives a process and the relevant tools for establishing focus. It also explores how ICT and open innovation can help in this process, and for different organizations.


Focus Niche Domain knowledge Walmart Leftyslefthanded Market gaps Product viability Channels Business Model Canvas Pivoting Lean Startup Model Connectivity TOGAF Startup Telco Amazon NASA Apple Inessentials Wastage Redundancies 


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Copyright information

© The Author(s) 2019

Authors and Affiliations

  • Sriram Birudavolu
    • 1
  • Biswajit Nag
    • 2
  1. 1.Sr. Vice President - Information SciencesT-Hub FoundationHyderabadIndia
  2. 2.Indian Institute of Foreign TradeNew DelhiIndia

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