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bKash: Revolutionizing Mobile Financial Services in Bangladesh?

  • Shamima Yesmin
  • Tonmoy Ananda Paul
  • Md. Mohshin Uddin
Chapter

Abstract

This study discusses the emergence of bKash as the m-banking pioneer in Bangladesh. It focuses on the services provided by bKash and its current operating scenario in Bangladesh. bKash’s strategy of market penetration and bringing a completely new service is discussed here. Comparing with the mobile financial services existing in the world, Kenya’s mPesa inspires the fast growth trend of bKash. The mobile financial services providers of Bangladesh are also discussed here along with bKash’s rising contender DBBL Rocket. Finally, the case study discusses some issues arising regarding the market leader position of bKash and its future agendas.

References

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Copyright information

© The Author(s) 2019

Authors and Affiliations

  • Shamima Yesmin
    • 1
  • Tonmoy Ananda Paul
    • 1
  • Md. Mohshin Uddin
    • 1
  1. 1.Institute of Business Administration, University of DhakaDhakaBangladesh

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