Bringing Us All Together: Multiculturalism as Neoliberalism Through New Zealand on Air

  • Donald ReidEmail author


New Zealand on Air (NZOA) is the principal funding body for local media content. Notwithstanding its mandate to represent and reflect New Zealand culture and identity, the decisions made by NZOA must also take into account the commercial objectives of its broadcast partners. This chapter examines the implications of this dual mandate as it relates to multicultural-interest programming. Drawing on the discourses of post-multiculturalism, post-race and neo-assimilation, and the interconnection between these concepts and neoliberalism, the author argues that the way multiculturalism is represented in NZOA texts serves to enhance the prevailing cultural authority through the closing down of channels for critical discussion and rendering difference to solely benign forms of cultural diversity. The author concludes by accepting the now popular position that digital media may offer a novel pathway to more critical and analytical programming for marginalized and/or minority groups. However, this technological–cultural nexus does not foster an inclusive society and may serve to further marginalize non-mainstream voices.


Multiculturalism Neoliberalism New Zealand broadcasting Neo-assimilation Post-race Post-multiculturalism NZ on Air Film industry Film production Film Cinema Diasporic film Asian New Zealand film Television Migration 


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Copyright information

© Springer Nature Singapore Pte Ltd. 2019

Authors and Affiliations

  1. 1.University of TasmaniaHobartAustralia

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