Mobile Phone Media and Its Public Opinion Management

  • Wenbo Kuang
Part of the Sociology, Media and Journalism in China book series (SMJC)


This chapter mainly discusses the concept, characteristics and cases of the mobile media and mobile media public opinion as well as their management, and lays stress on studying the development and characteristics of WeChat, the major social media and mobile payment platform in China.

Copyright information

© The Author(s) 2018

Authors and Affiliations

  • Wenbo Kuang
    • 1
  1. 1.Renmin University of ChinaBeijingChina

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