Green Buildings and the Singaporean Homebuyers
‘Green’ buildings and 'eco-friendly' features are increasingly used by real estate developers and their consultants to market housing developments in Singapore. But does this message really work? How much do homebuyers value such features? Does the type of green features matter? In this chapter, Nicholas Mak provides an insight of the homebuyers’ perception of green features in housing developments. He covers the rising trend of developers incorporating green features in property developments, the different categories of green features and the impact of these features on homebuyers’ selection of their properties. It is easy to see why the green features are increasingly used in real estate development and marketing. Because it is believed that green sells. But does it?