An Analysis of the Attractiveness of Shared Bike in Mainland China

  • Xing-min Lin
  • Chun-Heng Ho
  • Zhong-zhen Lin
  • Bao-yi Zhang
Conference paper
Part of the Advances in Intelligent Systems and Computing book series (AISC, volume 739)

Abstract

The emergence of shared bikes in mainland China is a product of the technological experience economy. It offers an efficient solution to “the last kilometre” problem, achieving the goal of green journey, and maximizing of public resource use ratio. Since its emergence, it has shown powerful and trendy development towards the great metropolitan. With OFO, MOBIKE, and HELLOBIKE as representatives, the shared bike journey is now the third largest among public transportation choices, playing an important role in improving city transportation efficiency, promoting energy conservation, and emission reduction. This analysis is based on online questionnaires after selecting heavy users of shared bikes. Through EGM (Evaluation Grid Method) the interviews were conducted. After that, the characteristics were identified to formulate an evaluation grid diagram and a questionnaire was compiled again to go through quantitative theory type analysis, probing into consumers’ preference level, and prompting their willingness.

Keywords

The Experience Economy Miryoku Engineering Evaluation Grid Method Quantitative Theory Type1 Shared Bikes 

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Copyright information

© Springer Nature Singapore Pte Ltd. 2018

Authors and Affiliations

  • Xing-min Lin
    • 1
  • Chun-Heng Ho
    • 1
  • Zhong-zhen Lin
    • 1
  • Bao-yi Zhang
    • 1
  1. 1.National Cheng Kung UniversityTainan CityTaiwan (R.O.C.)

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