A State of Art on Kansei-Engineered Virtual Shops: A Study on the Possibilities of V-Commerce

  • Alaa El Boudali
  • Fabrice Mantelet
  • Ameziane Aoussat
  • Julien Berthomier
  • Florian Leray
Conference paper
Part of the Advances in Intelligent Systems and Computing book series (AISC, volume 739)

Abstract

The purpose of this paper is to study the possibility of creating a synergy between e-commerce solutions and brick-and-mortar retail shops. It was identified that e-commerce solutions are effectively optimising convenience to promote purchasing, but the web-technology constraints inhibit the re-experience of the in-store consumer experience. We investigate the possibility of using virtual reality solutions to immerse consumers within a brand identity and bridge the gap between online and retail stores. The underlying rationale is to improve the consumer’s journey and as a consequence promote purchases. We study the use of Kansei-engineering methodologies to identify design characteristics that appeal to the consumer’s emotions, then deduce the adequate product within an environment and recreate an emotional shopping experience.

Keywords

V-Commerce Emotional Engineering Recommender Systems Consumer behaviour 

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Copyright information

© Springer Nature Singapore Pte Ltd. 2018

Authors and Affiliations

  • Alaa El Boudali
    • 1
  • Fabrice Mantelet
    • 2
  • Ameziane Aoussat
    • 1
  • Julien Berthomier
    • 2
  • Florian Leray
    • 2
  1. 1.ENSAM ParisTechParisFrance
  2. 2.DiakseParisFrance

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