The Motivations and Experiences of Young Chinese Self-Drive Tourists
Self-driving travel has been a popular choice for Chinese tourists for more than a decade, and with the rapid expansion of outbound travel, many Chinese tourists now participate in self-driving tours overseas. Differing from its Western counterpart, the Chinese self-driving market is nevertheless underresearched. This chapter presents the characteristics of young Chinese outbound travellers and their motivations and experiences in undertaking self-driving tours. Using in-depth interviews and focus groups, this study targeted Chinese outbound travellers in Beijing, Shanghai and Guangzhou to explore the motivations and experiences of self-driving tourists. A qualitative content analysis was conducted, and the results show that most of the self-driving tourists are sophisticated travellers who are interested in unique landscapes and local lifestyles, among other tourist activities. Young Chinese self-drive travellers have shown motivations and behaviours that differ from those of the older generation of Chinese tourists and their Western counterparts. The findings have implications for destination marketers and tour operators who are serving the growing Chinese tourist market.
KeywordsSelf-driving tour Chinese outbound tourist Motivation Experience
- Berg, B. L. (2009). Qualitative research methods for the social sciences (7th ed.). Boston: Pearson Education.Google Scholar
- Boeije, H. (2010). Analysis in qualitative research. London: SAGE.Google Scholar
- Boyatzis, R. (1998). Transforming qualitative information: Thematic analysis and code development. Thousand Oaks: SAGE.Google Scholar
- Carson, D., & Waller, I. (2002). The nature of drive tourism in Australia. In D. Carson, I. Waller, & N. Scott (Eds.), Drive tourism: Up the wall and around the bend (pp. 1–9). Melbourne: Common Ground Publishing.Google Scholar
- Carson, D., Waller, I., & Scott, N. (Eds.). (2002). Drive tourism: Up the wall and around the bend. Melbourne: Common Ground Publishing.Google Scholar
- Derrett, R. (2002). Drive tourism and special interest tourism. In D. Carson, I. Waller, & N. Scott (Eds.), Drive tourism: Up the wall and around the bend (pp. 25–32). Melbourne: Common Ground Publishing.Google Scholar
- du Cros, H., & Ong, C. E. (2010). Self-drive tourism in China. In B. Prideaux & D. Carson (Eds.), Drive tourism: Trends and emerging markets (pp. 103–118). Hoboken: Taylor and Francis.Google Scholar
- Graburn, N. (1977). Tourism: The sacred journey. In V. L. Smith (Ed.), Hosts and guests: The anthropology of tourism (pp. 17–22). Oxford: Basil Blackwell.Google Scholar
- Holsti, O. (1969). Content analysis for the social sciences and humanities. Boston: Addison-Wesley.Google Scholar
- Jacobsen, J. (1996). Segmenting the use of a scenic highway. Reveu de Tourisme, 51(3), 32–38.Google Scholar
- Krueger, R. A. (1994). Focus groups: A practical guide for applied research (2nd ed.). Thousand Oaks: SAGE.Google Scholar
- O’Reilly, B., & Vella-Zarb, K. (2000). Meet the future. Fortune, 143(3), 144–146.Google Scholar
- Olsen, M. (2002). Keeping track of the self-drive market. In D. Carson, I. Waller, & N. Scott (Eds.), Drive tourism: Up the wall and around the bend (pp. 11–24). Victoria: Common Ground Publishing.Google Scholar
- Prideaux, B., & Carson, D. (2010). Drive tourism: Trends and emerging markets. Hoboken: Taylor and Francis.Google Scholar
- Richards, G. (2007). New horizons 2: The young independant traveller. Madrid: World Youth Student & Educational Travel Confederation.Google Scholar
- Scott, N. (2002). Product market perspective of self-drive tourism. In D. Carson, I. Waller, & N. Scott (Eds.), Drive tourism: Up the wall and around the bend (pp. 82–90). Melbourne: Common Ground.Google Scholar
- Skift. (2013). Rise of the Chinese independent traveller. www.skift.com [Online]. Accessed 2017.
- Wu, Y. (2016). Average salary in major Chinese cities is $900 and growing. Chinadaily.com.cn [Online]. Available at: http://www.chinadaily.com.cn/china/2016–01/21/content_23183484.htm. Accessed 13 July 2017.
- Yu, Y., Wang, Z., & Scott, N. (2010). The growth and structure of drive tourism in China. In B. Prideaux & D. Carson (Eds.), Drive tourism: Trends and emerging markets (pp. 93–102). Hoboken: Taylor and Francis.Google Scholar