Electric vehicles (EVs) are an important aspect of the ongoing bid for the cleaner mode of transportation as the critical issues like climate change, energy security, and declining energy reserves direly need attention. Like any new technology, their acceptance into society has been a dull affair. Society has a tendency to show reluctance in accepting a new form of technology that is yet to be matured. As Government of India, under FAME mission, plans to roll out about 6–7 million electric/hybrid vehicles by the year 2020, a positive consumer mindset in accepting EVs is crucial for their success. A questionnaire-based survey was conducted and response of people from various domains, viz. service, R & D, industry, academia was recorded. Based on their responses, this paper provides valuable insights into consumers’ attitude toward attractive features of EVs, acceptable range, disadvantages, key roadblocks in reception and consumers’ willingness to pay extra compared to conventional vehicles.
Electric vehicles Indian scenario Consumer attitude Introduction barriers
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This research is supported by Centre of Advanced Research in Electrified Transportation (CARET), Aligarh, India. We wish to acknowledge organizers and participants of EV Boot Camp 2016, Aligarh Muslim University, Aligarh, India, for permitting and participating in this study. We are grateful to delegates at India Smart Grid Forum (ISGF) week 2016 for providing their valuable feedback. We are also thankful to delegates at SIAT 2017 held in Pune, India, for sharing their keen insights.
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