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Study on the Relation Between Smartphone Icons with Negative Emotion and Color Influence Factors

  • Yanjun Song
  • Qiang Wang
  • Yan Shi
Conference paper
Part of the Lecture Notes in Electrical Engineering book series (LNEE, volume 477)

Abstract

Emotion design for the user interface, especially the user interface of smartphones, directly affects user interaction, and is influencing the future of design development. Negative emotions are negative emotional experience in psychology, such as fear, sadness and anger. However, few researches on smartphone icons with negative emotion are proposed. In this study, questionnaire, frequency analysis and multiple regression analysis were utilized to analyze the relation between smartphone icons with negative emotion and the specific role of four color influence factors: memory color, visual comfort, color saturation and color image, on emotional arousal. The outcome suggests the particular design focus and design principle on smartphone icons with different types of negative emotion.

Keywords

Icon design Negative emotion Color 

Notes

Acknowledgements

This research was supported by the Zhejiang Provincial Natural Science Foundation of China (Grant No. LQ14E050010), and the Social Science and Humanity on Young Fund of the Ministry of Education (Grant No.16YJC760047).

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Copyright information

© Springer Nature Singapore Pte Ltd. 2018

Authors and Affiliations

  • Yanjun Song
    • 1
  • Qiang Wang
    • 1
  • Yan Shi
    • 1
  1. 1.School of Media and DesignHangzhou Dianzi UniversityZhejiangChina

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