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Spectators Motivation and Satisfaction in Local Motorsport Event

  • Rezian-na Muhammed Kassim
Conference paper

Abstract

Motivation and satisfaction have a big impact towards the motorsport event industry, but it depends on the spectator Furthermore, the local motorsport event has become an important industry in Malaysia but untapped market for scientific research. Therefore, this study examines the relationship between motivation and satisfaction of spectator of local Motorsport events. This study used the scale of Facet of motivation (SPEED) as a motivation factor. SPEED facets of motivation were comprised of socialization, performance, excitement, esteem, and diversion. For this study, an event intercept method was used with a total of 290 respondents. A valid questionnaire was analysed using Pearson Correlation. The results of the Pearson Correlation analysis showed that there is a positive correlation between SPEED facet of motivation and satisfaction. In addition, it was found that all hypotheses are accepted. Thus, this finding will be used as important information for future research and organizer.

Keywords

Motivation Satisfaction Relation Local motorsport event 

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Copyright information

© Springer Nature Singapore Pte Ltd. 2019

Authors and Affiliations

  1. 1.Faculty of Sports Science and RecreationUniversiti Teknologi MARAShah AlamMalaysia

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