Global Luxury pp 275-279 | Cite as


  • Rika Fujioka
  • Pierre-Yves Donzé


The various chapters in this volume have offered a multi-angled perspective over the evolution of the luxury business during the last decades, with a common objective: shedding light on the dynamics of this industry in order to understand its present-day organization. It has focused on three major topics; the evolution of the organizational structure, the global expansion and the diversification of markets, and the new marketing strategies.

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© The Author(s) 2018

Authors and Affiliations

  • Rika Fujioka
    • 1
  • Pierre-Yves Donzé
    • 2
  1. 1.Faculty of Business and CommerceKansai UniversitySuita, OsakaJapan
  2. 2.Graduate School of EconomicsOsaka UniversityToyonaka, OsakaJapan

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