“Have You Realized This Forum Has a Lot To Do with Japan?”: Transnational yaoi Manga Online

  • Simon David Turner
Part of the Creative Economy book series (CRE)


This chapter highlights the transnational appeal of Japanese manga by examining an international yaoi manga fan community. Yaoi, which originated in Japan in the late twentieth century, focuses on the narratives of romantic relationships between men. It is popularly known as a genre written by and for mainly heterosexual women. The instance of heterosexual women writing and reading about homosexual men has generated a great deal of fascination from gender studies scholars, including myself. Many of yaoi fans are also general manga manga fans with interests in genres of manga other than yaoi. This chapter offers an exploration of non-gender issues to show that whilst gender and sexuality are the obvious aspects to study with yaoi, they need not be the sole ones and may help us to understand general trends of Japanese popular culture fandom. This chapter will consider the reception and interpretation of Japan and Japanese culture through an online yaoi fan site, AarinFantasy. It will highlight how an international online fan community is able to facilitate consumer demands by providing easy access to a transnational text. This allows for the creation and maintenance of mediated reception that allow fans to contribute their own interpretations of Japan in a digitally mediated fan community.


Yaoi Manga Popular Culture Online Community 


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Copyright information

© Springer Nature Singapore Pte Ltd. 2018

Authors and Affiliations

  • Simon David Turner
    • 1
  1. 1.FrontiersLausanneSwitzerland

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