Consumers’ Willingness to Pay for Renewable Electricity in Italy: A Comparative Analysis

  • Simona Bigerna
  • Paolo Polinori
Part of the SpringerBriefs in Environmental Science book series (BRIEFSENVIRONMENTAL)


European Union (EU) directive 2009/72/CE imposes environmental and energy targets on European countries. The goal of Italy is to attain 26.4% renewable electricity (RE) production from renewable energy sources (REnS) by 2020. This goal imposes an extra cost on households; consequently, it is important to estimate their willingness to pay (WTP) to attain this target. Our research is based on a nationwide survey of households conducted in November 2007 in Italy, explicitly considering uncertainty and the compulsory burden on the electricity bill. The results obtained with different models indicate that there is noticeable WTP among Italian households for the RE goal and that the estimated WTP differs according to uncertainty. Indeed, the median WTP is between EUR 4.62 and EUR 8.05 every two months per household. In this chapter, the relevance of these findings today is discussed.


Willingness to pay Renewable electricity Contingent valuation Uncertainty Economic downturn Policy evaluation 


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© The Author(s), under exclusive licence to Springer Nature B.V. 2019

Authors and Affiliations

  • Simona Bigerna
    • 1
  • Paolo Polinori
    • 1
  1. 1.Università di PerugiaPerugiaItaly

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