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Intra- and Inter-individual Consistency in Information Acquisition — A Cross-Cultural Examination

  • Jacob Jacoby
  • Wayne D. Hoyer
  • Hans Raffée
  • Margarete Hefner
  • Robert W. Chestnut
Chapter
Part of the Schriftenreihe Markt und Marketing book series (SCHMM)

Abstract

An important area of consumer behavior research in recent years has been an examination of the processes by which consumers acquire information from the external environment before reaching a decision or judgment. One approach for investigating this process has been developed by Jacoby and his associates and termed Behavioral Process Technology. Over 20 studies (see Jacoby, 1977a) have used this approach to examine pre-decision information acquisition in such diverse areas as consumer products (e. g., Jacoby & Chestnut, 1977), life insurance (Jacoby, Sheluga & Hoyer, 1978), concept learning (Donahue & Jacoby, in preparation), comparative advertising (Sheluga & Jacoby, 1977), and attribution theory (Major & Chestnut, in preparation). A major concern of these studies has been to examine three major dependent variables: (1) the depth of search, or how much information ist acquired, (2) the content of search, or just which information is acquired, and (3) the sequence of search, or the order in which information is acquired.

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Copyright information

© Springer Fachmedien Wiesbaden 1981

Authors and Affiliations

  • Jacob Jacoby
  • Wayne D. Hoyer
  • Hans Raffée
  • Margarete Hefner
  • Robert W. Chestnut

There are no affiliations available

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