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From Low-Tech to High-Tech

Product Development Strategies for Finding New Markets and Technologies
  • Harry Nyström
  • Sten Liljedahl
Chapter
Part of the Kasseler Wirtschafts- und Verwaltungswissenschaften book series (KWV, volume 1)

Abstract

In the context of a strategic model for product and company development a distinction is made between more open and more closed technological and marketing strategies. This framework is then used to discuss how companies may go from more low-tech to more hi-tech development, by technological and marketing upgrading of new products. The empirical analysis is based on interview data from 13 Swedish biotechnical and foodprocessing companies.

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Copyright information

© Springer Fachmedien Wiesbaden 1995

Authors and Affiliations

  • Harry Nyström
    • 1
  • Sten Liljedahl
    • 1
  1. 1.Institute of EconomicsUniversity of UppsalaSweden

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