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Strategic Objectives

  • Michael JantzerEmail author
  • Godehard Nentwig
  • Christine Deininger
  • Thomas Michl
Chapter
  • 99 Downloads

Abstract

We explain the importance of strategic objectives using an example. We show their derivation from a consciously chosen future scenario and discuss success factors and typical difficulties. We present tools that facilitate the development of a strategy, i.e. concrete steps towards achieving the objectives.

References

  1. 1.
    Sun Tzu: The Art of War, around 500 B.C. Penguin Classics, London (2015)Google Scholar
  2. 2.
    Ginter, P.M., Duncan, W.J.: Macroenvironmental analysis for strategic management. Long Range Plan. 23(6), 91–100 (1990)CrossRefGoogle Scholar
  3. 3.
    Osterwalder, A., Pigneur, Y.: Business Model Generation. Wiley, New Jersey (2010)Google Scholar
  4. 4.
    www.strategyzer.com. Accessed 7 Nov. 2018

Copyright information

© Springer-Verlag GmbH Germany, part of Springer Nature 2020

Authors and Affiliations

  • Michael Jantzer
    • 1
    Email author
  • Godehard Nentwig
    • 2
  • Christine Deininger
    • 3
  • Thomas Michl
    • 1
  1. 1.Robert Bosch GmbHStuttgartGermany
  2. 2.ENGENCE Engineering ExcellenceKusterdingen & StuttgartGermany
  3. 3.ENGENCE Engineering ExcellenceKusterdingen & StuttgartGermany

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