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Service Design

  • Jan Marco LeimeisterEmail author
Chapter

Zusammenfassung

In diesem Kapitel werden die wesentlichen Schritte zur Entwicklung einer Dienstleistung erklärt. Neben den Grundlagen von gutem Design werden verschiedene Design-Ansätze, wie Service Design Thinking oder der St. Galler Business Innovation-Ansatz erläutert. Außerdem werden praktische Design-Methoden, wie Customer Journey, Service Prototyping oder die Persona-Methode für das Entwickeln von Dienstleistungen eingeführt und verglichen.

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Copyright information

© Springer-Verlag Berlin Heidelberg 2020

Authors and Affiliations

  1. 1.Direktor Institut für Wirtschaftsinformatik (IWI HSG)Universität St. GallenSt. GallenSchweiz

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