The chapter is dedicated to the methods used for the presentation layer of the abstraction layer model from Chapter 1. It introduces the screenography method for layout and playout of WIS picking up the discussion of the atmosphere of a WIS. In particular, the relation of the atmosphere to colouring schemes and grids, e.g. the Fibonacci grid, partitioning the screen is investigated. This discussion is taken further to cognitive aspects for visual communication, cognition and design, which finally leads to screenography guidelines and mapping of content and functionality fragments from the conceptual model to the layout and playout design.
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