Part of the Springer-Lehrbuch book series (SLB)


Im Umgang mit Finanzen spielen psychologische Phänomene eine wichtige Rolle. Experimente zeigen, dass rationales Verhalten im Sinn der ökonomischen Theorie eher die Ausnahme als die Regel ist. Aber menschliches Verhalten weicht nicht einfach zufällig von den Vorhersagen der ökonomischen Theorie ab. Die Abweichungen sind systematisch und in vielen Fällen vorhersehbar. Die grundlegenden psychologischen Erkenntnisse darüber, wie Menschen finanzielle Entscheidungen treffen, spiegeln sich in zahlreichen Anwendungsfeldern. Sie erklären, wie wir uns als Anleger auf Finanzmärkten verhalten, wie Spekulationsblasen entstehen, wie wir Preise und Löhne (und Änderungen davon) wahrnehmen oder wie wir dazu gebracht werden können, korrekt Steuern zu zahlen und genügend fürs Rentenalter auf die Seite zu legen.


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© Springer-Verlag GmbH Deutschland 2018

Authors and Affiliations

  1. 1.Institut für WirtschaftspsychologieKalaidos FachhochschuleZürichSchweiz

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