Strategy and the “Business Portfolio“
All except the smallest and simplest companies comprise more than one business. Even when a company operates within a single broad business area, analysis normally reveals that it is, in practice, involved in a number of product-market segments which are distinct economically. These must be considered separately for purposes of strategy development.
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- A number of discussions of the business portfolio concept have appeared previously at various times in publications by The Boston Consulting Group. These include: Perspectives, The Product Portfolio, 1970; Commentary, Growth and Financial Strategies, 1971; Perspectives, The Growth Share Matrix, 1973.Google Scholar
- The Boston Consulting Group Ltd.: Strategy Alternatives for the British Motorcycle Industry. A Report prepared for the Secretary of State for Industry, HMSO, 1975.Google Scholar