A Fundamental Approach to Strategy Development

  • B. Hedley


In the face of continuing economic and environmental uncertainty, an increasing number of companies are rejecting traditional approaches to long range planning. These approaches were frequently ‘extrapolative’ in nature, and in the absence of smooth economic trends it seems right that they should be discarded. Yet there is considerable confusion concerning what should take their place.


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© Springer-Verlag Berlin Heidelberg 1997

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  • B. Hedley

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