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A Fundamental Approach to Strategy Development

  • B. Hedley
Chapter

Abstract

In the face of continuing economic and environmental uncertainty, an increasing number of companies are rejecting traditional approaches to long range planning. These approaches were frequently ‘extrapolative’ in nature, and in the absence of smooth economic trends it seems right that they should be discarded. Yet there is considerable confusion concerning what should take their place.

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Referenzen

  1. ReferencesGoogle Scholar
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    One of the earliest references to this phenomenon was Wright, T.P.: Factors Affecting the Cost of Airplanes. J. Aeron. Sci. 3, 122–128, February 1936.CrossRefGoogle Scholar
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    For a full description of the experience curve effect and further examples of its application in practice see The Boston Consulting Group: Perspectives on Experience, 1968, 1970, 1972. (Available from The Boston Consulting Group Limited at 5 Burlington Gardens, London W1X2QS).Google Scholar
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    A concise report of the main findings of the ‘PIMS’ study is given in Buzzell, R.D., B. T. Gale, and R.G.M. Sultan: Market Share: Key to Profitability. Harvard Business Review, January-February 1975.Google Scholar
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    Kitching, J.: Winning and Losing with European Acquisitions. Harvard Business Review, March-April 1974.Google Scholar
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    The Central Policy Review Staff: The Future of the British Car Industry. Her Majesty’s Stationary Office. London 1975.Google Scholar

Copyright information

© Springer-Verlag Berlin Heidelberg 1997

Authors and Affiliations

  • B. Hedley

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